Michael Martin, Founder/CEO
r.World and Effect Partners
Described by Billboard magazine as the “Guru of live event greening”, Michael Martin is an innovator in business-based tech and social change campaigns leveraging culture for impact. He is the founder of several successful companies, including being CEO and Founder of Effect Partners and r.World, two purpose-driven organizations committed to creating global awareness of and meaningful change in environmental sustainability.Michael contributed to helping Earth Day become the world’s largest secular event, and developed the first-ever national global warming campaign with Ben & Jerry’s and Dave Matthews Band, uniting the nation’s top 20 environmental groups and putting the concept of climate change on the map.